September 20, 2024

Creating “WOW” promptly after agreement has been reached.

Creating a lasting WOW factor begins the moment you sign the agreement. From clear communication and professional appearance to attention to detail and follow-up care, every step counts. Lead by example, involve your team, and ensure your clients feel valued through every phase of the project for ultimate customer satisfaction.
July 3, 2024

Stage 3 (Continued): Creating Urgency While Negotiating and the Power of Silence

Establishing trust and value first is essential. When a prospect plans to negotiate, starting with a fair price (one you can live with) is not ideal. Instead, start with a price "above the dance floor."
May 8, 2024

STAGE 3 … Mastering the Sales Appointment: Winning with Trust, Value, and Urgency

This blog aims to empower sales professionals with actionable insights to navigate the intricate landscape of modern salesmanship. By prioritizing trust, value, and urgency, you'll not only secure sales but forge enduring partnerships that fuel business growth. Stay tuned for more strategies on transforming objections into opportunities and turning customers into your greatest advocates.
March 11, 2024

Elevate Your Business with Granicrete’s Value Perception Plan

Stage 1: Initial Customer Communication In our previous blog, we emphasized the importance of small businesses and solo entrepreneurs developing a deliberate Value Perception Plan to […]
February 19, 2024

Elevating Value Perception: Empowering Installers of Granicrete Products and Systems to Enhance Customer Experiences

For Granicrete installers, mastering value perception is key. Understanding customer preferences, showcasing Granicrete’s versatility and sustainability, and communicating its long-term benefits can justify premium pricing. Effective installation and articulation of Granicrete’s qualities build trust and elevate the customer experience, fostering loyalty and redefining excellence in the industry.